Our brands
THE MEFFERT BRAND ENVIRONMENT
partners pursue different sales and marketing strategies and, accordingly, require brands with different positioning. Thanks to shrewd marketing strategies, we are absolutely in the position to drive these brands forwards. The Meffert group of companies uncompromisingly pursues the aim of aligning its services and support to the needs of its customers.
For your store brand
The fluid transfer of expertise between our strategic units and the synergies that this produces strengthen not only our high-quality brands – your store brand, too, benefits from this knowledge. Turn the strengths of Meffert’s brand diversity to your own advantage and let us convince you of our tailor-made concepts for your store brand.
For craft trades and industry
With our brands Dinova, ProfiTec, Albrecht, BÜCHNER and ERBEDOL we supply wholesalers for craft trades and industry. Tex-Color is our brand for specialist builders’ merchants. The product ranges under these brands satisfy top requirements in terms of usage properties, surface quality and durability.
For specialist retail and DIY stores
We position the brands düfa, Super Nova, Correx, farbfit, Pronova, Biopin and Feidal for DIY users. The focus lies on ease of use, high quality and healthy living environments. Additional promotional brands allow our retail partners to provide attractive offers and achieve optimum differentiation.
For your store brand
The fluid transfer of expertise between our strategic units and the synergies that this produces strengthen not only our high-quality brands – your store brand, too, benefits from this knowledge. Turn the strengths of Meffert’s brand diversity to your own advantage and let us convince you of our tailor-made concepts for your store brand.
